More Australians watching streaming services: report

More Australians are watching content through streaming services, while commercial TV remains the most popular way to get the news.

They’re among the findings laid out on the recent viewing habits of Australians in the latest media content consumption survey.

The survey found 66 per cent of Australian adults surveyed watched online streaming services in 2022, up from 62 per cent the year before.

The next most popular form of content to watch was free video streaming services, 58 per cent, followed by free to air TV at 53 per cent.

On average, Australian households pay for 2.4 online streaming services, while 81 per cent of homes have at least one subscription service.

Meanwhile, the survey also found free to air was the predominant way for people to be informed of the news, with 56 per cent saying it was their main way of consuming current affairs.

It was followed by radio, also on 56 per cent, while news websites and apps came in at 53 per cent.

More than one-third of respondents said they consumed national news more than five times a week, while 39 per cent said they consumed local or state and territory news more than five times a week.

A survey on TV usage in Australia also found internet connectivity was the most important feature being considered when people were buying a new TV.

The television consumer survey also found more than two-thirds said access to free to air TV was also an important factor when choosing a model.

Communications Minister Michelle Rowland said the results of both surveys are set to inform the federal government’s planned media reforms.

“Evidence to inform the government’s understanding of the media landscape is essential as we develop and implement an ambitious long-term agenda for media reform,” she said.

“Results of the television consumer survey show the continued importance of making free to air services available and accessible to Australians.

“These results will assist the government in considering how to implement our commitment to legislate a prominence framework for connected TV devices.”


Andrew Brown
(Australian Associated Press)


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